The Scoop on Barneys New York’s “Haas For the Holidays” Collaboration
You know it’s that time of year when NYC department store windows are decked out in festive decor, and Barneys is no exception. The luxury retailer has announced its 2017 holiday collaboration, Haas for the Holidays: a collaboration with LA artists Simon and Nikolai Haas of The Haas Brothers, which celebrates an uplifting message of diversity and inclusion. Details of the partnership include the store’s famed window displays, interactive in-store experiences, and 40+ pieces of limited-edition exclusive merchandise. In the Madison Avenue flagship, each floor will feature environments like the fourth floor’s “Boulder and Wiser” colorful rock garden lounge for customers to interact with, and a selfie system to take photos in the immersive space. The Downtown digs will take on the “Snake Love, Not War” theme, featuring jungle motifs and a snake graphic wrapping around the iconic spiral staircase in the retailer’s Chelsea location.
The windows illustrate four phases from left to right: Primordial, Utopia, Millennium, and Mushroom Singularity. Each features Haas characters like Rainbow Baggins the rainbow zebra (representing LGBTQ inclusivity), Rhinona Wyder the rhino, and more. The aesthetic is very colorful and psychedelic, and there’s no shortage of glitter!
As far as the merch goes, think 40 products across home, men’s, women’s, kids, and food items including Elder Statesmen cashmere T-shirts to skateboard decks and scented candles. Find your closest Barneys, and check it out.